With over fifteen years dedicated to once-in-a-lifetime group travel programmes, my team and I partner incentive planners from all over the world to deliver experiences that are custom-created and seamlessly executed. Southern and East Africa offer incredible, beyond-your-wildest-dreams experiences: natural beauty, wildlife, buzzing cities, golf, photography, art, nightlife, cuisine, conservation, adventure sports. As a locally-based organisation, we have first-hand knowledge of all the diverse opportunities these wonderful destinations have to offer and are on-the-ground to ensure everything goes exactly to plan. We specialise in tailor-making journeys around specific themes, interests or focal points; creating incentive programmes that meet all requirements and exceed every expectation.

Marco Van Embden


Our programmes include all the classic elements; made exceptional by our signature unique touches. We strike a balance between being structured and surprising. Delivering something extraordinary – an experience of South Africa through a local perspective. Some of our previous highlights include:

  • Hot air ballooning over the Cape Winelands, landing for a picnic lunch in an historic wine estate
  • Traveling the beautiful coastline from the V&A Waterfront to Cape Point by helicopter
  • Being personally hosted at one of Cape Town’s exclusive restaurants by the owner or chef
  • Enjoying fresh grilled seafood on an exclusive beach with a glimpse into ancient beach-combers by a local historian and anthropologist
  • A private tour of Kirstenbosch botanical gardens, guided by one of the Cape’s top botanists
  • A wildlife photography safari experience, led by a top photographer

Meet the Team

  • Sharon Young

    Sharon has been in the travel and hospitality for 35 years. Her speciality is understanding the specific requirements and catering to the unique demands of Incentive Groups. She has extensive experience having run Travel Incentive Programmes for several of South Africa’s BLUE CHIP corporations; such as BMW, Jaguar, Land Rover, Vodacom, Standard Bank and Absa to name but a few. She builds solid relationships with her clients and, over the years, went from running launch events and Incentive Travel Programmes for Offshore offices to hosting Incentive and VIP groups into South Africa and Southern Africa, all in response to the needs and requests of her committed client base. Sharon has travelled the world and has in-depth knowledge on how to tailor-make the most memorable and magical experiences based on the group’s profile, brief and budget and to ensure that their visit is outstanding and rewarding – delivering a journey that exceeds all expectations.

  • Ruth Krause

    With 25 years in the travel, events, conference and incentive market; Ruth brings a diverse background spanning hotel openings and eventing to sales management, sponsorship management and public relations. Her experience extends to high-level corporate roles, including Manager of the Conference and Incentive Division within the Southern Sun and Holiday Inn Group and Events Manager for Investec Bank. Her many years in the corporate world has given her the advantage in understanding a group’s requirements. Her specialist approach to Incentive Travel is to get a full brief from the client, to understand their needs and to align their trips with their objectives. She is passionate about her job as it allows her to interact with people of all nationalities and is inspired by seeing an incentive trip achieving its goals and, at the same time, ensuring the enjoyment of the staff who are on the trip. She is proud of the incredible feedback she has received from the many successful trips and events over the years, which in turn motivates her to think out of the box and to create out-of-the-ordinary incentive trips.